Legal
Website Privacy Policy
Effective October 28, 2026
This Website Privacy Policy explains how The Standard Aesthetics collects, uses, shares, and protects information when you visit thestandardaestheticstx.com, communicate with us, or use links to our online booking and patient services. Medical information maintained as part of your patient record is also governed by our Notice of Privacy Practices.
By using our website, you acknowledge the practices described in this policy. If you do not agree, please do not submit information through the website. This policy does not replace treatment consents, financial policies, or our Notice of Privacy Practices.
Who We Are
- Practice
- The Standard Aesthetics
- Address
- 301 W. Main Street, Suite 163, Midlothian, Texas 76065
- Phone
- 469-336-6676
Information We Collect
We may collect the following categories of information, depending on how you interact with us:
- Contact information. Name, email address, telephone number, mailing address, and communication preferences.
- Appointment and account information. Requested services, appointment dates, provider preferences, account credentials, and information entered in our booking or patient portal.
- Transaction information. Purchase details, deposits, refunds, gift cards, memberships, and limited payment information. Payment-card details are generally processed by payment providers and are not stored directly on our website.
- Communications. Messages, emails, text messages, reviews, survey responses, and customer-service communications.
- Health and treatment information. Information you choose to provide for scheduling, safety screening, consultation, treatment, or follow-up. Before-and-after images and clinical photographs are handled as part of the patient record when taken for care.
- Website and device information. Internet Protocol address, browser and device type, operating system, pages viewed, referring website, date and time of visits, approximate location derived from an IP address, and interactions with our website.
- Cookie and analytics information. Identifiers and usage information collected through cookies, pixels, tags, or similar technologies, including Google Analytics.
How We Collect Information
We collect information directly from you when you complete a form, request an appointment, create an account, purchase a product or service, communicate with us, consent to receive messages, or receive treatment. We also receive limited information automatically from your browser or device and from service providers that support our website, booking, payments, communications, analytics, and business operations.
How We Use Information
- Provide information about our services and respond to questions.
- Schedule, confirm, change, and manage appointments.
- Provide treatment, document care, communicate follow-up instructions, and maintain patient records.
- Process payments, deposits, refunds, memberships, gift cards, and other transactions.
- Send transactional communications, appointment reminders, service notices, and messages you request.
- Send marketing communications when permitted by law and consistent with your choices.
- Operate, secure, troubleshoot, measure, and improve our website, booking experience, services, and marketing.
- Prevent fraud, misuse, security incidents, and other unlawful activity.
- Comply with legal, regulatory, licensing, recordkeeping, and professional obligations.
Online Booking and Patient Information
Our online booking and patient portal services are supported by Aesthetic Record and other service providers. Information you enter into those systems may be collected and processed under their terms and privacy practices as well as our agreements with them. Please use the secure patient portal for medical information whenever available. Do not send sensitive medical, financial, or identification information through ordinary email, website contact forms, or social-media direct messages.
Medical information created or received in connection with your care is handled under our Notice of Privacy Practices and applicable health-information laws. If this Website Privacy Policy conflicts with our Notice of Privacy Practices regarding protected health information, the Notice of Privacy Practices controls.
Google Analytics Cookies and Similar Technologies
We use Google Analytics to understand website and booking-page traffic, including pages viewed, referral sources, device and browser information, and general interactions. Google may receive online identifiers such as cookies, device information, and IP-address information. Analytics information helps us evaluate performance and improve the patient experience.
You can control cookies through your browser settings. Blocking cookies may affect website functionality. You may also use Google’s available browser tools or account controls to limit Google Analytics collection. We do not intentionally send medical diagnoses, treatment details, or other protected health information to Google Analytics.
Email and Text Messages
If you provide your email address or mobile number, we may contact you about appointments, purchases, patient-service matters, and—when you have consented or when otherwise permitted—promotions. Consent to receive marketing text messages is not a condition of purchasing goods or services. Message frequency varies. Message and data rates may apply. Reply STOP to a marketing text to opt out and HELP for help. You may also contact us using the information in this policy.
No mobile information will be shared with third parties or affiliates for their marketing or promotional purposes. Information may be shared with subcontractors that provide support services, such as messaging, hosting, booking, customer service, or technical support, solely as needed to provide those services. Text-messaging originator opt-in data and consent will not be sold or shared with third parties for their own marketing purposes.
Opting out of marketing messages does not prevent us from sending necessary nonmarketing communications, such as appointment, billing, safety, or service messages, where permitted by law. Text and email are not always secure; please use the patient portal for sensitive medical information.
When We Share Information
We may share information only as reasonably necessary for the purposes described in this policy, including with:
- Service providers. Website hosts, Aesthetic Record and other booking or electronic-record providers, payment processors, communications vendors, analytics providers, IT and cybersecurity providers, professional advisers, and contractors that support our operations.
- Health-care participants. Clinicians, consulting providers, laboratories, pharmacies, medical directors, and other parties involved in treatment, payment, or health-care operations, as allowed by law.
- Legal and safety recipients. Government agencies, regulators, licensing boards, courts, law enforcement, or others when disclosure is required or permitted by law or reasonably necessary to protect rights, safety, and security.
- Business transactions. Parties involved in a proposed or completed financing, merger, acquisition, reorganization, sale, or transfer of assets, subject to appropriate confidentiality and legal requirements.
- At your direction. A person or organization you authorize or direct us to contact.
We do not sell protected health information. We do not knowingly sell personal information for monetary payment. We require written authorization before using patient photographs, testimonials, or protected health information for marketing or social media unless an exception under applicable law applies.
Data Retention and Security
We retain information for as long as reasonably necessary to provide services, maintain patient and business records, meet legal and professional obligations, resolve disputes, enforce agreements, and protect our operations. Retention periods vary by the type of information and applicable law.
We use reasonable administrative, technical, and physical safeguards designed to protect information. No website, email, text message, or storage system is completely secure, and we cannot guarantee absolute security. If we determine that a legally reportable breach has occurred, we will provide notice as required by law.
Your Choices and Privacy Requests
Depending on the information and law that applies, you may request access, correction, or deletion; ask questions about our use of information; withdraw a consent; or opt out of marketing communications. Certain information may need to be retained for clinical, legal, security, transaction, or recordkeeping purposes. Rights concerning protected health information are described in our Notice of Privacy Practices.
To submit a website-privacy request, email info@thestandardaestheticstx.com or write to the address above. We may need to verify your identity before completing a request. If applicable law provides a right to appeal a decision, you may reply to our decision and state that you are requesting an appeal. We will not discriminate against you for exercising a privacy right.
Children
Our website is intended for adults and is not directed to children under 13. We do not knowingly collect personal information online from a child under 13 without appropriate parental or legal-guardian involvement. If you believe a child has submitted information to us improperly, please contact us.
External Links and Social Media
Our website may link to third-party websites, social-media platforms, or services that we do not control. Their privacy practices apply to information you provide directly to them. Public comments, reviews, tags, and other social-media activity may be visible to others. Please do not post medical or other sensitive information publicly.
Changes to This Policy
We may update this policy to reflect changes in our services, technology, vendors, or legal obligations. The revised policy will be posted on our website with a new effective date. Material changes will be communicated when required by law.
Contact Us
Questions or requests concerning this Website Privacy Policy may be directed to:
- Privacy Contact
- The Standard Aesthetics
- Phone
- 469-336-6676
- Mail or in person
- 301 W. Main Street, Suite 163, Midlothian, Texas 76065